Within two hours, the first pirated version launched in China. The game launched in New Zealand on July 9. Zombies 2 as a case study could shed some light on just how different it really is. Additionally, Android users account for 60 percent of the revenue in China, even though iOS users tend to have a higher average revenue per user and retention.Įveryone knows the Chinese market is different, but Liu said looking at Plants vs. As enticing as that growth is, Liu said the local developers dominate the market with trading card games and action RPGs. By the end of 2015, it could be as high as $4.5 billion, Liu said, with the growth rate projected between 50 percent and 150 percent.
Last year, the Chinese market was forecast to produce revenues of $1.5 billion. Liu began his presentation talking about the opportunity for mobile growth in Asia. PopCap China general manager Leo Liu expanded on that subject at this year's show, today delivering a talk about taking one specific game-the free-to-play Plants vs. At last year's Game Developers Conference, PopCap head of strategic development James Gwertzman talked about the difficulties of bringing the company into China.
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